What Is A Design? What Are The Principles And Elements Of Design?

What is a design? What are the principles and elements of design?

Design can be anything. In Brief, it is a solution to a problem. It may be to promote brand, create a product or paint an artwork.Design communicates a distinct message. Whether it is information or function, design is a communication device.The principles and elements of design are almost same as the art. i.e as following:-

The Principles of Design
Ballance - Arrangement of elements to create equality in the composition or layout.
Rhythm - Creating a movement using elements to direct eye through the visual.
Harmony - Consistent form
Unity- Togetherness in the form.
Scale- Relation of object with size, number and so on.
Contrast- Highlight created in a form using values, light and dark and textures.
Pattern- Repeated elements or motifs.
Variety- Using different elements to create visual interest.
Emphasis- Importance given to a particular element.

The Elements Of Design
Line- A mark with starting and end point. It can be thin, thick, vertical, curved.
Shape- 2D, Geometric, Organic, etc. Helps to simplify the design.
Color- Wavelength of light, Hue, or tint and shades. Increase visual of design.
Form- 3D shapes that helps to increase dynamic view.
Value- Lightness or darkness. it adds visual importance.
Texture- Appearance, feel and surface which improves quality and look.
Space- Area around, within, or between the images.

Graphic Design
Interior Design
Product Design
Web Design
and so on…


Any design which uses principles and elements and not just looks good but also perform, convert, astonish, and fulfill its purpose is a good design. It can be innovative or it might just get the job done. Whereas a design is said to be bad when it's not able to fulfill the required purpose. -ayush nanda - following can be elaborated for more points.

Use of - Fonts and Typefaces, Visual and emotional impact, elements and principles.

What is a layout in advertising or publishing? What are the elements and principles of layout ?

A layout is a blueprint of a printed or published work (such as an advertisement, book, magazine, newspaper, or website) that lays out the arrangement of its different graphic elements (such as body copy, colors, headlines, illustrations, scale). It establishes the overall appearance, relative importance, and relationships between the graphic elements to achieve a smooth flow of information (message) and eye movement for maximum effectiveness or impact. Often alternative layouts (called roughs) are prepared to explore different arrangements before the final layout is made for printing or production. See also page layout program.
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Elements Of Layout

Imagery - Accompanying photography or illustration
Title or Headline - Text has the most visual weight and gives the main idea of the article.
Deck and subhead - secondary text that accompanies headline. Subhead is used to break up large section of body copy.
Body Copy- Smallest and most dense amount of text on the page. Explains the Headline.
Margin- The space on the outer edge of the layout.
Grid- method of positioning elements on the page. the area within the margin is often subdivided into columns and rows.
Divisibles- Artwork or space that break elements apart from each other or calls out specific info. eg. negative space (gutter), rulers, bullets and boxes (sidebars).
Header and Footer- Space at the top and bottom of a page usually reserved for documents info. such as title, chapter, section and page numbers.
Hierarchy and Emphasis- Emphasis establishes the order in which elements should be considered. It is created by contrasting any or all of the elements of design in the layout: Size, value, color, space, shape and texture.
Proportions- Variations in the amount of space and apparent visual weight of elements defines hierarchy and moves the eye dynamically through the layout.Utility, Repetition and Variety- Repetition unifies design. these create visual interest, and attention.
Principles Of Layout
Alignment- Helps establish the type of balance in the page.
Proximity- Defines whether items are related, unrelated or distantly related. Macro negative means unrelated and micro related. Elements with edge aligned but have macro negative space are distantly related.
Negative Space- Defines balance and dynamics of the layout.
What is packaging? Role of design in packaging?
Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.
Levels of Packaging companies:-
Design Teams
Role of Packaging:-
Physical Representation
Draws attention
Serves as a protected container
Provides Brand identity
Reflects the quality
3 things to remember:-
It should stand out
Build Image
Role of design and layout in Media. Printing or Print media and Visual in an Advt. ? Indoor and outdoor Print. Web and print colours. How and What to use?
There are different types of media sources like : Print Media : Outdoor Media : TV : etc.
Therefore every media requires its own way of layouting or design.To develop an outdoor hoarding ad. we need to place our layouting and design in such a way that the visual, typo, and content is connecting immediately to their target.
Printing Media has many types:-
Carry Bags
Packaging. etc.
these can be further elaborated. Print requires the use of CMYK colors. Logo should be clear. Use of proper type, and a good layout, all these improves the print media.
Outdoor Media includes digital and nondigital advt. Digital or Web layouting/design requires use of RGB colors, and essential elements. eg. pixel size etc.
Television and Radio are other parts of advertising.

Public relation - helping the public to understand the company and its product.
Packaging - is a very important part in the commercial area of the company . the package must be so attractive that it immediately attract . presentation should be clean and simple. It protects the contents. Permits easily handling. Convenience storage. Also help to sell the product.
Copy-The word that make up the headline or the message of the Advt.
Copyright-An exclusive .... Granted copyright to author and artists to protect the original work to be sold or used by another without their consent.
Copywrite-A simple 5 step model for setting copy of objective in writing ads and objective. It is a rarely occurring back formation from copywriter—which refers to a writer of copy, especially in advertising. It has never caught on, and some might consider it an error. If you want to say what copywriters do, say not that they copywrite but that they write copy.
What is brand-Its is the combination of name word or design or symbol that identify one particular product or differentiates from other products.
Brand loyalty-The consumer conscious and unconscious decision Through intention or behavior. To repurchase a brand continuously. This occur because the consumer perceive that the brand products features quality at the right price.
Consumer behavior -The activities and actions and influencers of the people who purchase goods and services to satisfy their personal and household needs and wants.
Brand name- Is the part of the brand consisting of a word. letter. Comprising a name. To identify the goods or competitor. In other words. Its consist word . letter or number which can be vocalized.
Brand label-A label that informs the buyer about the brand name and manufacturer.
Big idea-Target audience can relate to the ads.Flash of a creative insight that is the bold Ads initiative that captures the essence of an imagination Involving way and bring the subject to life and to make the readers look and talk about the same.
Punch Line- the final phrase or sentence of a joke or story, providing the humour or some other crucial element.
Typeface- In typography, a typeface (also known as font family) is a set of one or more fonts each composed of glyphs that share common design features.
USP - Unique Selling Proposition
TVC - Television Commercial
POP - Point of purchase
Shelf Life - the length of time for which an item remains usable, fit for consumption, or saleable
AIDDA - Attention Interest Desire Decision and Action
Logo- A logo is a graphical element like an ideogram and/or a carefully arranged typeface that together forms a trademark or a brand.
Icon- Apart from any religious denotations an icon is a graphical representation of a concept or operation.
Illustration- An illustration is a visualization or a depiction of a subject made by an artist, such as a drawing, sketch, painting, photograph, or other kind of image of things seen, remembered or imagined, using a graphical representation.
Trademark - A trademark is used to protect your brand name and can also be associated with your trade name. A trademark can also protect symbols, logos and slogans. Your name is one of your most valuable business assets, so it’s worth protecting.
Trade name - Simply put, a trade name is the official name under which a company does business. It is also known as a “doing business as” name, assumed name, or fictitious name. A trade name does not afford any brand name protection or provide you with unlimited rights for the use of that name. However, registering a trade name is an important step for some – but not all – businesses (more on this below).

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