What is advertisement and its Classification ?

Advertising is a means of non personal communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Non personal because it has mass of people.

Classification (Dimension) of advertising (4) :-

TARGET AUDIENCE :-

target audience is a specific group of people within the target market at which a product or the marketing message of a product is aimed at. It can be formed of people of a certain age group, gender, etc., e.g. teenagers, females, single people, etc. And for e.g. advt. of denture cream is not relevant to young adults.

  • Consumer

Consumer advertising is advertising that is directed and intended for domestic markets such as individuals and families.The goal of consumer advertising is to introduce, or sometimes re-introduce, products and services to families and private individuals for daily use and consumption. These can be automobiles for family use, household appliances, home electronic devices, clothes, books, movies, and just about anything else commonly found in an individual or family household. Consumer are people who buy products or services for someone else or self use.

  • Bussiness

Business advertising is promotional material that is prepared and placed for the purpose of generating sales revenue. The main goal of such advertising is to inform and encourage potential consumers to purchase products or service. Concentrate on professional journals or direct mail sent to businesses.

  • Industrial - A form of business-to-business advertising, this is advertising aimed at manufacturers. This advertising typically promotes parts, equipment, and raw materials used in the manufacturing process.

  • Trade - Advertising that is not intended for the customer's but for the bodies influencing customer availability like distributors, retailers, wholesalers, brokers. Also called business-to-business advertising.

  • Professional - It is mostly related to those product which is specially made for professional work or professional people like Ca's, Lawyer's, architect, engineers , Doctor's ,. & advertisement of these product is called professional advertising . For Eg. kit of necessary equipment of architecture ,or surgical equipment for doctors . which the professional person purchase it .

  • Agricultural - Advertising that mostly aims on the agricultural sector and the farmers.

GEOGRAPHIC AREA

Collecting and analyzing information according to the physical location of the customer or other data source. Geographic segmentation is often used in marketing, since companies selling products and services would like to know where their products are being sold in order to increase advertising and sales efforts there. See also demographic segmentation.

  • Regional

  • Local

  • National

  • International

MEDIUM

Advertisement reaches us through an art of communication called the medium. Advt. can be classified by medium used i.e. newspaper, T.V., etc. They are any paid means used to present an advertisement to its target audience. Hence, word of mouth is not a medium of advt.

PURPOSE

Advt. also classified on the basis of sponsor's objectives.

  • some promote goods and services.

  • New ideas

  • For awareness.

  • some bring profit to advertisers.

 

Show card and poster. What is the difference between them?

  • Show card highlight a product .

  • poster is more of a strategy that tells about an event or organization.

  • Show card has less text. Poster has more text and visual.

  • Show card is point of purchase (pen card. Dangle) and show business.

  • Poster can be realistic or stylist. Or have typo or visual message.

  • Show card has more of a realistic approach because at point of sale consumer wants to relate.

  • Poster should be bold enough to attract consumer.

  • Aesthetic is used in show card.

  • In poster conceptualizations is important.

Publicity and its forms ?

  • Publicity is the movement of information with the effect of increasing public awareness of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.

  • Publicity is by definition, information that concerns a person, group, event, or product and that is disseminated through various media to attract public notice. The emphasis, therefore, of this definition is on “attracting public notice.”

  • Publicity is gaining public visibility or awareness for a product, service or your company via the media. It is the publicist that carries out publicity, while PR is the strategic management function that helps an organization communicate, establish and maintain communication with the public. This can be done internally, without the use of media.

  • From a marketing perspective, publicity is one component of promotion which is one component of marketing. The other elements of the promotional mix are advertisingsales promotiondirect marketing and personal selling.

  • publicity includes articles in the media including newspapers, radio and TV,word of mouth, on forums and social media online, blogs, etc.

Publicity can be positive or negative. positive publicity has positive effects on organisations.

More Types.

  • Outdoor Advertising

  • Web Advertising