Appeal in advt. : Appeal, in advertisements, is anything that motivates a person to action. Human beings are called bundles of wants. A human being is a strange mix of hopes,ambitions, needs, interests, goals, etc. All these things work as motivating factors.These are also called

“Roop-BhedaPramananiBhavaLavanya -Yojnam

SadradhyamVarnika-Bhanga, ItichitraSadangkam”


Encyclopedic work of three khandas

Aryan And Vedas  : Mauryan Phase : Cave Architecture : Sunga Art : Bharhut 

: Sanchi : Kushan Art : Gandhara School : Gupta Period  : Mathura School. 

There was a gap of about 1500 years after the Indus valley civilisation.

Aryans lived in teepees.

History of Indian Aesthetics

  1. Art is the expression of a man's feelings and imagination on through a medium. When both are given a form, it is called art.

  2. Artist has total freedom to deny reality because they are supposed to be the creator of beauty.

What is a design? What are the principles and elements of design?

  • Design can be anything. In Brief, it is a solution to a problem. It may be to promote brand, create a product or paint an artwork.Design communicates a distinct message. Whether it is information or function, design is a communication device.The principles and elements of design are almost same as the art. i.e as following:-

Advertising is a means of non personal communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Non personal because it has mass of people.

Classification (Dimension) of advertising (4) :-


  • Mesopotamia with Tigris–Euphrates river system, corresponding to modern-day Iraq to north-eastern section of Ceria and extension to south-eastern Turkey and smaller parts of southwestern Iran. (religious people) (Traders) (Had lacked in war knowledge).

  •  The Indus Valley Civilization was a Bronze Age civilization (3300–1300 BCE) extending from what today is northeast Afghanistan to Pakistan and northwest India. 
  •  Along with Ancient Egypt and Mesopotamia it was one of three early civilizations of the Old World, and of the three the most widespread. 
  •  It flourished in the basins of the Indus River, one of the major rivers of Asia.
  •  Nomadic tribes