Copywriting - Introduction Areas where Copywriting is used  The art of writing effective Copy Copy Appeal: Nature and use of Appeals in an ad Proof of Claim Slogans Hard Sell Seals, Logos and Signature Copywriting Formats
Art is a medium through which we express our emotions, intellect and ideas. It is through art that we can communicate to the world our inner feelings and our creativity that only exists in our minds. Art is related to human activities and products of those activities. The word art encompasses many meanings including ability, process and product. it is in the science and art that we strive to weave our experiences into coherent bodies of knowledge and to express them esthetically.
Elements of Art - LINE - SHAPE AND FORM - SPACE - COLOUR - VALUE AND TONE - TEXTURE
Appeal in advt - Types Of Appeal - Big idea - Lateral or out of the box Thinking - Storytelling - Creative strategy - Unique selling-proposition approach - The copy platform or creative brief - The three basic components of a Print Ad. - Copywriters - Slogans - Seals, Logos, and Signatures - Functions Of Layout - Bleed - Borders - Layout Steps - Thumbnail sketches - Balance - Proportion - Movement - Unity - Mood - Colour Psychology - Typography​​​​​​​ - AIDA - Process of making an advertising campaign
The present researcher studied the lotus motif and its application in the ornamentation of Mughal buildings according to the six limbs of Indian painting. During the time of Mughal the craftsmen and painters did not have the modern theory of art; it may be possible that they had the knowledge of old theory of Indian paintings. Here the present researcher studied the lotus form according to the rules of old Indian aesthetic theory of “Shadanga” (six limbs of Indian painting) as follow
The Vishnudharmottara Purana is an encyclopedic work of three khandas and dealing not only with various stories, myths and legends but also with varied subjects, viz. cosmology and cosmogony, division of time, pacification of unfavourable planets and stars, omens and portents, genealogies, manners and customs, penances, results of actions, rules about vrata and Shraddha, description and praise of various kinds of donations law and politics, science of war, anatomy, medicine etc.
Topics Covered: Aryan And Vedas Mauryan Phase Cave Architecture Sunga Art Bharhut Sanchi Kushan Art Gandhara School Gupta Period Mathura School
Bharata’s Natya Shastra (BNS)- the entire story is told in terms of music and dance and is not written for the folk artists. Purely classical form. Bharat Muni mentioned Indra the lord of heaven who had a lot of dancers. Natyashastra according to scholars were written during 2nd century B.C. or A.D. hence we can say that drama existed for a long time before.
Design can be anything. In Brief, it is a solution to a problem. It may be to promote brand, create a product or paint an artwork.Design communicates a distinct message. Whether it is information or function, design is a communication device.The principles and elements of design are almost same as the art. i.e as following
Collecting and analysing information according to the physical location of the customer or other data source. Geographic segmentation is often used in marketing, since companies selling products and services would like to know where their products are being sold in order to increase advertising and sales efforts there. See also demographic segmentation.
Bronze Age Mesopotamia included Sumer (where the first devp. started) and the Akkadian, Babylonian, and Assyrian empires, all native to the territory of modern-day Iraq. In the Iron Age, it was controlled by the Neo-Assyrian and Neo-Babylonian empires.
The Indus Valley Civilization was a Bronze Age civilization (3300–1300 BCE) extending from what today is northeast Afghanistan to Pakistan and northwest India. Along with Ancient Egypt and Mesopotamia it was one of three early civilizations of the Old World, and of the three the most widespread. It flourished in the basins of the Indus River, one of the major rivers of Asia. Nomadic tribes